Moraira is a small, picturesque coastal town located in the Marina Alta comarca, 80 km north of Alicante and 100 km south of Valencia. The town has a rich history as a fishing village, and its roots are still evident today. The fish market is one of the most popular in the Costa Blanca region, and the port has five fishing boats in operation. Moraira's economy transformed dramatically in the 1970s and 1980s due to international tourism. The town expanded dramatically to accommodate new holiday homes and infrastructure for tourists. Today, the permanent population of Moraira is around 10,000, although this rises to 36,000 in summer. There is a high proportion of expatriates living in the town permanently, and the area is very popular with affluent retirees, especially British. The majority of visitors to Moraira are Spanish, British, German, Dutch, and French.

One of the best things about Moraira is its beautiful coves. The town offers travelers a wide range of places to suit all tastes and ages, from relatively gentle sandy beaches to rougher rocky coves. Some of the best coves to visit include Cala Cap Blanc, Cala L'Andragó, and Cala Portitxol. Whether you're looking for a quiet spot to relax or an adventurous place to explore, Moraira has something for everyone.

If you're looking for things to do in Moraira, there are plenty of options to choose from. Some of the best activities include visiting the Moraira Castle, exploring the town's historic streets, and enjoying the local cuisine. There are also plenty of opportunities for outdoor activities, such as hiking, cycling, and water sports. With so much to see and do, Moraira is the perfect destination for a relaxing and enjoyable vacation or indeed to live.

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