Valencia Property Blog

Valencia Property started in business 11 years ago at the request of a friend to find him a property. About a year later we put the first website up and until about four years ago it was a total mess but did its job. About four years ago it became database driven after the previous webmaster had refused to do his job properly for a couple of years but the website was still a mess. Last December thanks to Steve at Microedge it became much more coherent and now makes sense for people arriving on the site. However marketing of property online has changed markedly over the last few years, the advent of social media and microblogging along with picture sharing and more means that there are many more ways to market rather than just through your property website. Recently I wrote a book about it called "Web Marketing for Estate Agents" (which if you are interested you can pick up at the link) and within the book I talk about the many different ways that it is possible to use technology and the web to better inform your market and increase sales. Today I want to show you a video of some property and also of some bits of Valencia and tell you about how they were done.

To start the video was made using iMovie on the Mac and posted to YouTube for hosting. iMovie makes the process of making and uploading videos much more intuitive and easy. All you need is the good raw material. The photos were taken on the iPhone using the Photosynth App. The iPhone of course is another Apple product but surprisingly the fantastically easy to use Photosynth is made by... Microsoft... and it works :-(). One of the pictures was then sent to the iPad and treated using the Snapseed app. Snapseed allows you to play with photos and change the look of them, giving them a Grunge look, dramatic highlights, vintage or more. This one used a drama effect and a frame was put around it. I think it conveys the drama of the property in Calicanto superbly. If you want to know more about how to use tech to promote your house sale or even to find out how agents will be using it to entice you to buy it then just grab a copy of the book at www.realestateprotips.com. It is applicable or so many business types too.